Investigate The Causes Of Commercialization Of Education In Private Sector Universities

Commercialization is the process of producing, advertising, selling products as well as services for profit. The main purpose of the study is to investigate causes of the commercialization of education in private sector universities. Descriptive survey was adopted as the examination method for this study. Population of the study was the heads of departments at private sector universities in Rawalpindi and Islamabad. The data were collected through self-generated questionnaire. Data were analysed through statistical techniques such as, frequency, percentage mean, and standard deviation. The researcher finds that globalization, the economic crisis, profitability for investors, Competition for prominence, are the key factors for the commercialization of education. The majority of respondents agreed that the primary goal of commercializing education is to make money, with quality education coming in second. The majority of respondents agreed that the commercialization of education results in the admission of subpar students to private sector universities whose priority isto generate funds rather than to provide quality education. To control this commercialization, it is necessary to have certain standards or checks and balances so that we can maintain the quality of education.