The Impact Of Employee Behavior On Csr Pursuance Motivation

Since a decade ago, academicians and businessmen have been increasingly interested in CSR, and CSR pursuit motivation is an integral part of CSR that is closely related to internal CSR. The employee is a significant internal social stakeholder, according to the CSR Stakeholder Theory, which also comprises primary and secondary social stakeholders. Moreover, research suggests that cooperative employee behavior and business culture support influence organizational citizenship behavior in the context of CSR-seeking motivation. The empirical goal of this study is to ascertain the influence of organizational citizenship behavior, staff conduct, and corporate culture on CSR pursuit motivation. To assess the model's empirical validity, a non-contrive cross-sectional single industry-based study approach was employed. Middle-level management employees of Pakistan Television Corporation Limited were selected as respondents. 300 respondents comprised the valid sample. The results of this study show that organizational citizenship behavior partially mediates the association between employee and CSR pursuit motivation (Model 1) as well as the relationship between organizational culture and CSR pursuit desire (Model 2). On the other hand, member behavior, company culture, and OCB all have a slightly significant influence on the incentive to pursue CSR.